Residential Real Estate Virtual Tours

Reach More Buyers

Your advertising can reach more buyers with a virtual house tour.

Virtual house tours broaden your marketing reach in the following ways:

A virtual house tour allows buyers with health and mobility issues to see the entire property.
Virtual house tours are ideal for buyers with insane work schedules who find it difficult to schedule showings.
Virtual tours allow you to show the home to buyers in different cities or far away.
Showings can take place in any weather with virtual tours.
Virtual tours are 130% more likely to attract buyers aged 18 to 34, a key demographic.

A larger buyer pool will increase market exposure, resulting in more offers at better prices, according to every real estate sales professional.

Spatial Context

An effective listing photo is essential to any real estate sale. After all, the first thing buyers see when looking at a listing is the image.

However, even the most impressive photos can’t fully convey the layout, flow, and spatial context of a property.

Consider the limitations of photos, for example:

Photos can’t fully convey a home’s layout and flow from room to room.
Photos cannot capture every angle and perspective of a room.
Looking at photos of furniture doesn’t give you a good sense of whether it will fit the space.
Photos cannot convey a home’s amenities in detail.

Virtual tours help buyers feel as if they are inside the property. They can control the tour to explore flow, spatial context, and size.

When searching for homes for sale, 50% of buyers preferred virtual tours to photography alone.

When considering a listing, 67% of buyers want a virtual tour.

The combination of a virtual home tour and a well-designed floor plan can provide sellers with all the information they need to make an educated decision.

Buyers Remember the Listing

The experience of using the virtual tour will help your buyers remember more details about the listing. For example, consider the following:

In comparison to written or spoken content, visual information is 65% more likely to be remembered for up to three days.
It is easy for potential buyers to refer back to these online virtual tours if they need help recalling the property’s details later.
When a buyer knows and remembers more, they are more likely to make a quicker decision, meaning they will make an offer more quickly.

Any listing will stand out and stay in the minds of buyers with virtual house tours.

Reduce the Number of Unnecessary Showings

There are many buyers who schedule a showing for a home they are quite uncertain about, thinking it won’t hurt to look. But if they can walk through the home virtually, it would reduce the number of unproductive showings. Consider the following scenarios, for example:

Buyers are unsure if the living room will work for their family.
Interested parties want to see more than just the listing photos to get a better sense of the home’s flow.
A buyer wants to know whether the kitchen is large enough for their family.
It is important for a couple looking for a new home to know if their king-sized bed will fit in the master bedroom.

To get the information they needed, all these individuals would have scheduled an in-person showing before virtual house tours became available.

Buyers Don’t have to Feel Pressured

The last few years have been crazy for real estate markets in terms of buyer demand and sales speed. Many homes sell within hours and receive multiple offers. Think about these house-buying realities:

Sales often fall apart because of rushed real estate decisions.
Homebuyers’ agents often pressure them to make a quick decision.
It can be difficult to schedule follow-up showings after a showing lasts 30 minutes.
Other people waiting outside to view the house frequently put pressure on potential buyers.

With virtual house tours, buyers can make informed, serious offers with less pressure.

Drive More Traffic to Your Website and Improve Your Social Media Presence

Your real estate website will receive substantial traffic as a result of this cutting-edge technology. People will share an eye-catching virtual tour on social media and tell their friends about it if it is eye-catching.

Virtual tours receive over 40% more clicks than images alone on listings.
Your real estate website will rank higher in search results if you get more clicks.
Online visitors translate into more showings and therefore, more offers.
Social media signals are used by search engines to determine rankings.
It will positively affect your overall ranking if your website content goes viral on social media networks.
It is more likely that your listing will sell quickly and at an excellent price if it gets more exposure.

You’ll drive more traffic and appear higher in search results when you share virtual tours on social media.